gotta give the mccain camp some props for this add. Remember John Kerry and flip flops? that seemed to work. This is pretty much the same strategy. Instead of a full 30 second ad of bashing obama, the ad is about 15-18 seconds of Obama "bashing" or "flip-flopping" and the remaining 12 seconds is positive for McCain. Just a classic compare and contrast commercial. I bet it will have some effect for McCain's camp. American voters tend to respond more positively to these types of ads than the full 30 seconds of "this guy sucks."
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