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Mixed Marketing

Snaggletiger

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Mixed Marketing
« on: July 10, 2019, 03:04:55 PM »
I pay attention to marketing, advertising etc.  I took a couple of electives in marketing way back in teh colleges and since we started our practice, it's something we have to deal with on almost a weekly basis. When watching commercials, I'll look for the hook that makes you watch and draws you to the product.  And people remembering the product or service is the one and only goal.  

We've gone through, and are still pretty much going through a phase of the woman coming off as the smart and clever one while the man plays the buffoon.  Another trend, which has been going on for a while and is just plain good marketing sense 101, is that any time you see a group of people, they try and cover the gamut of ethnicity.  A Corona gets it's lime and at this beautiful sunset party at the beach house, the white girl, black guy, Asian babe....everyone has a bottle and they're the happiest people on earth.  Simple, effective and you target your marketing to everyone.  It's common sense.

You're seeing more gays in advertising now.  I believe it's Zales that's been featuring gay couples a lot in their ads and you see more and more pop up in advertising in general.  I get it.  But one trend I can't figure out in marketing is mixed couples.  Over the last year plus, advertisers have been using mixed couples in their marketing at an almost unbelievable rate.  Last night, I watched 3 commercials in a row with mixed couples.  It's not a handful of companies, it's across the board.

Of course, I have to give a disclaimer here.  I'll make it simple.  I don't give a shit.  You can date, live with or marry anybody you want as far as I'm concerned.  It's your life.  Happy for you.  Whatev!!  But, I'm trying to figure out the purpose here.  Is this some market that's been sorely neglected or overlooked?  Has there been an outcry from the mixed couple community about advertisers not being "inclusive" enough?  Is there even a mixed couple community that I missed along the way?

Just trivial deep thoughts by Jack Snags Handy          
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Re: Mixed Marketing
« Reply #1 on: July 10, 2019, 03:25:21 PM »
But one trend I can't figure out in marketing is mixed couples.  Over the last year plus, advertisers have been using mixed couples in their marketing at an almost unbelievable rate.  Last night, I watched 3 commercials in a row with mixed couples.  It's not a handful of companies, it's across the board.

But, I'm trying to figure out the purpose here.  Is this some market that's been sorely neglected or overlooked?  Has there been an outcry from the mixed couple community about advertisers not being "inclusive" enough?  Is there even a mixed couple community that I missed along the way?
   
The NFL couple?
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Re: Mixed Marketing
« Reply #2 on: July 10, 2019, 03:26:01 PM »
Lookie...lookie...lookie here comes cookie...
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Snaggletiger

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Re: Mixed Marketing
« Reply #3 on: July 10, 2019, 04:25:35 PM »
Lookie...lookie...lookie here comes cookie...
Cooks Pest Control.
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Re: Mixed Marketing
« Reply #4 on: July 10, 2019, 05:29:23 PM »
Cooks Pest Control.
No greater marketing than a catchy jingle.
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Re: Mixed Marketing
« Reply #5 on: July 10, 2019, 05:44:18 PM »
Ended up down a youtube rabbit hole, this kind of fits in to this thread so I'll go with it.

I remember some of these commercials and toys.  WHAM-O always reminded me of Irwin Mainway, Mainway Toys



Creepy music from whoever put the video together is annoying but commercials are funny.
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Snaggletiger

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Re: Mixed Marketing
« Reply #6 on: July 10, 2019, 05:44:47 PM »
No greater marketing than a catchy jingle.
Sung by a gay, mixed couple.
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Snaggletiger

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Re: Mixed Marketing
« Reply #7 on: July 10, 2019, 05:51:27 PM »
Ended up down a youtube rabbit hole, this kind of fits in to this thread so I'll go with it.

I remember some of these commercials and toys.  WHAM-O always reminded me of Irwin Mainway, Mainway Toys



Creepy music from whoever put the video together is annoying but commercials are funny.
I remember some of those and actually had a couple of them.  And speaking of Irwin Mainway:

Image result for Bag of glass images
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Re: Mixed Marketing
« Reply #8 on: July 10, 2019, 08:58:01 PM »
I remember some of those and actually had a couple of them. 
I think the swing wing is why you don’t have any hair
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Snaggletiger

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Re: Mixed Marketing
« Reply #9 on: July 10, 2019, 10:41:50 PM »
I think the swing wing is why you don’t have any hair
You just shut up.  I have plenty of hair.  On my ass.
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Re: Mixed Marketing
« Reply #10 on: July 10, 2019, 11:47:38 PM »
All I gathered from this thread is if you live in Dothan, prepare for gay lawyer commercials. 
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Snaggletiger

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Re: Mixed Marketing
« Reply #11 on: July 11, 2019, 06:59:09 AM »
All I gathered from this thread is if you live in Dothan, prepare for gay lawyer commercials.
Finally, someone gets it.
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Kaos

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Re: Mixed Marketing
« Reply #12 on: July 11, 2019, 09:14:59 AM »
All I gathered from this thread is if you live in Dothan, prepare for gay lawyer commercials.
But are they mixed?
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Buzz Killington

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Re: Mixed Marketing
« Reply #13 on: July 11, 2019, 10:39:08 AM »
I pay attention to marketing, advertising etc.  I took a couple of electives in marketing way back in teh colleges and since we started our practice, it's something we have to deal with on almost a weekly basis. When watching commercials, I'll look for the hook that makes you watch and draws you to the product.  And people remembering the product or service is the one and only goal. 

We've gone through, and are still pretty much going through a phase of the woman coming off as the smart and clever one while the man plays the buffoon.  Another trend, which has been going on for a while and is just plain good marketing sense 101, is that any time you see a group of people, they try and cover the gamut of ethnicity.  A Corona gets it's lime and at this beautiful sunset party at the beach house, the white girl, black guy, Asian babe....everyone has a bottle and they're the happiest people on earth.  Simple, effective and you target your marketing to everyone.  It's common sense.

You're seeing more gays in advertising now.  I believe it's Zales that's been featuring gay couples a lot in their ads and you see more and more pop up in advertising in general.  I get it.  But one trend I can't figure out in marketing is mixed couples.  Over the last year plus, advertisers have been using mixed couples in their marketing at an almost unbelievable rate.  Last night, I watched 3 commercials in a row with mixed couples.  It's not a handful of companies, it's across the board.

Of course, I have to give a disclaimer here.  I'll make it simple.  I don't give a shoot.  You can date, live with or marry anybody you want as far as I'm concerned.  It's your life.  Happy for you.  Whatev!!  But, I'm trying to figure out the purpose here.  Is this some market that's been sorely neglected or overlooked?  Has there been an outcry from the mixed couple community about advertisers not being "inclusive" enough?  Is there even a mixed couple community that I missed along the way?

Just trivial deep thoughts by Jack Snags Handy         
LGBTQM
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CCTAU

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Re: Mixed Marketing
« Reply #14 on: July 11, 2019, 10:45:42 AM »
Whatev!!  But, I'm trying to figure out the purpose here.  Is this some market that's been sorely neglected or overlooked?  Has there been an outcry from the mixed couple community about advertisers not being "inclusive" enough?  Is there even a mixed couple community that I missed along the way?
If it was once taboo, they are forcing it down your throat.

Have you seen the disgusting Sephora commercial that SEC network keeps playing on a continuous loop!
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Five statements of WISDOM
1. You cannot legislate the poor into prosperity, by legislating the wealth out of prosperity.
2. What one person receives without working for, another person must work for without receiving.
3. The government cannot give to anybody anything that the government does not first take from somebody else.
4. You cannot multiply wealth by dividing it.
5. When half of the people get the idea that they do not have to work because the other half is going to take care of them, and when the other half gets the idea that it does no good to work because somebody else is going to get what they work for, that my dear friends, is the beginning of the end of any nation.

wesfau2

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Re: Mixed Marketing
« Reply #15 on: July 11, 2019, 10:47:53 AM »
If it was once taboo, they are forcing it down your throat.

Or, maybe, they're showing that with a little common sense and decency that shit should never have been taboo in the first place.
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Re: Mixed Marketing
« Reply #16 on: July 11, 2019, 10:49:35 AM »
Or, maybe, they're showing that with a little common sense and decency that shit should never have been taboo in the first place.
I for one would love to see a gay couple in Carey & Hamner commercials.  To me it would show they actually care.  
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CCTAU

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Re: Mixed Marketing
« Reply #17 on: July 11, 2019, 10:51:10 AM »
Or, maybe, they're showing that with a little common sense and decency that shit should never have been taboo in the first place.
Yeah. Dressing up little boys as girls is the norm for you people!
Does your boyfriend feel the same way?
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Five statements of WISDOM
1. You cannot legislate the poor into prosperity, by legislating the wealth out of prosperity.
2. What one person receives without working for, another person must work for without receiving.
3. The government cannot give to anybody anything that the government does not first take from somebody else.
4. You cannot multiply wealth by dividing it.
5. When half of the people get the idea that they do not have to work because the other half is going to take care of them, and when the other half gets the idea that it does no good to work because somebody else is going to get what they work for, that my dear friends, is the beginning of the end of any nation.

wesfau2

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Re: Mixed Marketing
« Reply #18 on: July 11, 2019, 10:54:43 AM »
Yeah. Dressing up little boys as girls is the norm for you people!
Does your boyfriend feel the same way?
Logical Leaps from CCTAU: Mixed couples = cross-dressing children.

C'mon, big guy, you're so close to the mathematical proof that idiots love to throw out: Homosexuality---->pedophilia--->beastiality!  SLIPPERY SLOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOPE!!!!!!!!!!!!!!!!!!!!!!!
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And Imma keep a bottle of that funk
To get motel parking lot, balcony crunk.

CCTAU

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Re: Mixed Marketing
« Reply #19 on: July 11, 2019, 11:00:24 AM »
Logical Leaps from CCTAU: Mixed couples = cross-dressing children.

C'mon, big guy, you're so close to the mathematical proof that idiots love to throw out: Homosexuality---->pedophilia--->beastiality!  SLIPPERY SLOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOPE!!!!!!!!!!!!!!!!!!!!!!!
Have you not seen the Sephora commercial I refferrerd to in one of the above posts? Or are you so enamored with defending the perceived persecuted that its all OK with you.
It's OK if your boyfriend is black. We just don't want to be force fed that "every" couple is mixed these days. And that is the gist of the post. Everything that was once different is now being force fed to us as the norm. You knew that. You just think you are a great SJW. You are not.
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Five statements of WISDOM
1. You cannot legislate the poor into prosperity, by legislating the wealth out of prosperity.
2. What one person receives without working for, another person must work for without receiving.
3. The government cannot give to anybody anything that the government does not first take from somebody else.
4. You cannot multiply wealth by dividing it.
5. When half of the people get the idea that they do not have to work because the other half is going to take care of them, and when the other half gets the idea that it does no good to work because somebody else is going to get what they work for, that my dear friends, is the beginning of the end of any nation.