Would you say that you're free to set any price you want? Advertise in any manner you like?
You're fucking A right I can set any price I want. I can price myself out of business, too. Charge too much, charge too little. I'm the one who has to figure out where that balance point is. I've turned down jobs because I couldn't do what they wanted for the price they were able to pay. I've put in quotes for work that I expected would be too high and gotten the job anyway. I've also put in quotes for work that were rejected because they were too high. I've lost business to foreign (Czech and Indian) companies who undercut me because they pay workers pennies on the dollar.
When I owned my furniture stores I negotiated prices for goods and then turned around and marked them up for the consumer. I could charge whatever I could get away with. I bought a truckload of recliners once for $30 each and sold them for nearly 20 times what I paid. Because I fucking could. I bought a half truck of refrigerators once and thought I got a good deal but I barely broke even because I paid too much.
I advertise however I see fit. Can I create an ad and tell outrageous lies? Of course not. I can't claim that the stuff I create can cure cancer or even baldness. I can't make up lies about my competition. But that's hardly a limit. I sold advertising during one of my occupational incarnations. I quit that job in part because I was forced to lie to the customers about the number of subscribers and the publication's reach. I wasn't comfortable with it, but every other publication we competed against was doing the same thing. I ran all the advertising for my furniture stores and said whatever the fuck I wanted in the TV commercials I filmed.
Not to be rude, but you need to unfuck yourself pronto.
Competition is limited and even made "fair" through legislation. There is an entire agency dedicated to forcing "fair trade" in this company. Regulation exists in the market place, it is not free.
...and he's back.
I never left. You ARE being an obtuse braying jackass. I'm doing you a favor by not sugarcoating it.
You're confusing regulation with control. There's a vast difference between rules that regulate free trade and the absence of free trade entirely. Just because the government requires that the advertising you publish be free of outrageous and false claims does not in any way diminish the fact that your business is competing with other similar businesses for a share of the market.
Competition exists and needs to be present in the "healthcare market."
Free healthcare for all = shitty healthcare for everyone.
Learn that lesson, socialist.