Greg McNeal, Contributor
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Washington|2/18/2012 @ 11:14AM |572 views
ESPN Uses "Chink in the Armor" Line Twice-- Did Linsanity Just Go Racist?
1 comments, 0 called-out + Comment now + Comment now Linsanity just jumped the shark with the ESPN mobile website using the headline a “Chink in the Armor” to refer to the Knick’s loss to the Hornet’s. This came on the heels of commentator Walt Frazier making the same comment on-air Friday night.
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I’m not a sports writer, so I tried to avoid the whole Linsanity phenomenon; my sense of it was that five stand-out performances in a long season did not make a trend, so now that the absurdity of Linsanity has taken a turn for the racist, I think we should pause for a second and get our bearings.
Was the on-air commentary a poor choice of words? Of course, but if you watch the video clip (it’s just 8 seconds long), I don’t think Frazier was trying to make a pun. Judge for yourself:
Now, the headline is a different matter. As anyone who has worked in digital media knows, the headline is what draws attention and hits. Editors and writers try to maximize visitors and shock value with their headlines (check out mine, it got you here didn’t it?). Unlike an on-air comment, most writers and editors obsess over the headline even after they click the publish button. So my sense of things is that whoever posted the headline thought about it, giggled, and clicked publish. In fairness to the writer/editor, the term “chink in the armor” has been used over 3,000 times on ESPN.com, but just because it is a frequently used term doesn’t absolve the writers and editors of responsibility to use common sense. But, the problem may be an institutional one, not an individual one, at least judging by ESPN’s track record and their inept statement in response to the outrage— Here is what they wrote after pulling the headline:
“Last night, ESPN.com’s mobile web site posted an offensive headline referencing Jeremy Lin at 2:30 am ET. The headline was removed at 3:05 am ET. We are conducting a complete review of our cross-platform editorial procedures and are determining appropriate disciplinary action to ensure this does not happen again. We regret and apologize for this mistake.
The initial comments may have been a poor choice of words, rather than racist or in poor taste, but you wouldn’t know that from ESPN’s statement. Note the avoidance in the language used by ESPN— ESPN.com’s “mobile web site” apparently did the posting, not a writer or editor. There is also no admission of wrong-doing or acknowledgement that this was a potentially offensive posting, just some regret and an apology for “this mistake.” How about a statement that this was insensitive or could be perceived as insensitive? How about some acknowledgement that this is not consistent with the values of the company? As a matter of crisis communications and public relations this statement is a failure.
SB Nation Sports Editor Brian Floyd nicely summed up the controversy when he wrote: “The headline was unintentional — it had to be unintentional. Someone is going to get buried for this, making it a hard lesson to learn. But dang, don’t plaster the word ‘chink’ underneath Lin’s name on a huge national website without understanding exactly what the backlash will be. It’s not edgy or funny; it’s a ridiculously terrible mistake.”
I agree with the fact that someone is going to get buried, but I’m not certain that the headline was unintentional. Let’s not forget ESPN has a bit of a record with inappropriate comments: Remember the “Trail of Tears” reference? How about the “ He’s out having a Taco” comment? Or the “ white boy wasted” comment?
Those three examples plus the two “ Chink in the armor” comments get us to five, and while five isn’t a trend, it’s certainly enough for Linsanity.
Freudian slip.
And if it was someone being blatantly racist, they should be fired.
But I doubt that. This "you can say anything offensive without being lynched" society is wearing thin.
A Freudian Slip, by definition, belies one's true feelings and thoughts.
Btdub, I think you meant "you can't say anything offensive without being lynched".
Since the offender here is ESPN media, I doubt they'll lynch him. He'll be given a pass. Let someone on Fox News say something like that, and they'd be burned at the stake.
We've gotten ridiculously sensitive.
Five or six police officers in South Alabama are going to lose their jobs, be forced to retire or be suspended (one's already resigned and another was fired) over an alleged racial incident.
What happened? Sitting around the squad room shooting the shit. One used the expression "please throw me in the briar patch" in reference to a task they wanted.
The black guy said he didn't understand the reference. The effort to explain what it meant eventually led to YouTube where they watched a few minutes of the Br'er Rabbit story from Song of the South.
Complaint filed. People fired.
http://www.youtube.com/watch?v=BX44YHK5Bik# (http://www.youtube.com/watch?v=BX44YHK5Bik#)
It's a DISNEY MOVIE. I loved this movie when I was a kid. I tell Br'er Rabbit and the Tar Baby to my kids.
It's asinine to pretend that things didn't happen.
We've gotten ridiculously sensitive.That is absurd.
Five or six police officers in South Alabama are going to lose their jobs, be forced to retire or be suspended (one's already resigned and another was fired) over an alleged racial incident.
What happened? Sitting around the squad room shooting the shit. One used the expression "please throw me in the briar patch" in reference to a task they wanted.
The black guy said he didn't understand the reference. The effort to explain what it meant eventually led to YouTube where they watched a few minutes of the Br'er Rabbit story from Song of the South.
Complaint filed. People fired.
http://www.youtube.com/watch?v=BX44YHK5Bik# (http://www.youtube.com/watch?v=BX44YHK5Bik#)
It's a DISNEY MOVIE. I loved this movie when I was a kid. I tell Br'er Rabbit and the Tar Baby to my kids.
It's asinine to pretend that things didn't happen.
So wait, you guys don't think the ESPN headline was intentionally racist?
So wait, you guys don't think the ESPN headline was intentionally racist?
Do you think it was intentionally racist?
I certainly do.
So you think he just thought it would go unnoticed, he'd be given a pass, or he just decided to tank his career and retire?
Do you think it was intentionally racist?
Probably thought he'd be given a pass. The newsroom probably chuckled about it. Lots of "probablies" in my post. Probably too many.
http://www.youtube.com/watch?v=oc1zGRUPztc# (http://www.youtube.com/watch?v=oc1zGRUPztc#):facepalm: Jesus, that's insanely ignorant.
As someone posted on Twitter - Lin is going to own ESPN. Why?If you want to complain about the Chinese trying to own all of America, that's the forum next door
but the tar baby, he say nothin'
Christ Almighty! Tell me you're kidding!
http://blog.al.com/live/2012/02/uncle_remus_brer_rabbit_got_fa.html (http://blog.al.com/live/2012/02/uncle_remus_brer_rabbit_got_fa.html)
Writer fired.
Another guy suspended for using the same slur.
http://www.cnn.com/2012/02/19/sport/espn-lin-slur/index.html?hpt=us_c2 (http://www.cnn.com/2012/02/19/sport/espn-lin-slur/index.html?hpt=us_c2)
Writer fired.
Another guy suspended for using the same slur.
http://www.cnn.com/2012/02/19/sport/espn-lin-slur/index.html?hpt=us_c2 (http://www.cnn.com/2012/02/19/sport/espn-lin-slur/index.html?hpt=us_c2)
Pathetic. It's not a slur, it's a saying.
I don't see the issue here. Everybody knows the Chinese are always trying to steal our weapons.
It's because they have little dick syndrome.
What is so racist about armor? Is this because Samurai's used armor while the Chinese focused on Kung Fu?
I think it has something to do with silverware.
Writer fired.No one can say that ESPN acted niggardly in handing out their punishment.
Another guy suspended for using the same slur.
http://www.cnn.com/2012/02/19/sport/espn-lin-slur/index.html?hpt=us_c2 (http://www.cnn.com/2012/02/19/sport/espn-lin-slur/index.html?hpt=us_c2)
Right now, the college basketball home page (http://espn.go.com/mens-college-basketball/) caption says "True Blue" with a picture of the Kentucky basketball team. See what they did there? They took a "well worn phrase" and applied it to Kentucky's blue uniforms. The NHL home page (http://espn.go.com/nhl/) says "March of the Penguins". See what they did there? A witty pun that uses the title of a well known movie and applies it to the Pittsburgh Penguins. The NCAA Football home page (http://espn.go.com/college-football/) reads "B1G Bang Theory". See a pattern yet?
I swear to God, as I was writing this to prove a point, the exact same story & picture on the NFL home page (http://espn.go.com/nfl/) changed from "Open Air" a pun using a "well worn phrase" and applying it to these players' open contracts. Now it's changed to "Where to Next?". Covering their tracks, perhaps?
Edit 2: The Kentucky basketball and Penguins hockey examples have been taken down and replaced with other headlines, also in the time it took me to write this post. Perhaps anything to similarly punny has been removed in an attempt to quell arguments like the one I'm making now?
Obvious doesn't begin to describe it. There's no reason to go with that headline if not for the play on words.
I think it was meant to say he wasn't perfect after all. They found a weakness in him. He had been made out to be superman and he wasn't after all. Very accurate phrase just bad choice of words. Espn is not stupid, they wouldn't have purposely posted something intentionally racist. Go look up the word chink and what is the first definition from websters you get?
http://dictionary.reference.com/browse/chink (http://dictionary.reference.com/browse/chink)
You're just plain wrong, and anybody can see it was plainly intentionally racist. Dude was sick of working at ESPN...his way of saying fuck off.
So that age old phrase going back to old English days is now a slur?
Hellz yeah you cracka muthafucka.
Lightly salted ones in vegetable soup.....mmmm mmmm good.
So that age old phrase going back to old English days is now a slur?
Chizad's handle, "Chizad", is inherently racist. Discuss.
Let's face it - he means it as a slur against Polish people.
Leave the dumb Pollacks alone, people.
For realz. You don't want to piss this guy off.
(http://frontrow.espn.go.com/wp-content/uploads/2011/08/david-pollack.jpg)
For realz. You don't want to piss this guy off.
I bet you never heard the story about him and David Greene playing pee wee football together.
Or that he has a motor that never stops.
I bet you never heard the story about him and David Greene playing pee wee football together.
Or that he has a motor that never stops.
He said Chink in a headline about an Asian. He meant it as a play on words, and as a slur. FACT, ask Chizad.We get it, you're naive. Moving on.
We get it, you're naive. Moving on.
Probably thought he'd be given a pass. The newsroom probably chuckled about it. Lots of "probablies" in my post. Probably too many.Time to carry out Operation Human Shield