Auburn asks fans to wear headbands to Saturday’s basketball game for cancer awareness

This sounds like a pretty neat idea. Lebo’s Lunatics should have no trouble obliging.

Auburn University is participating in the inaugural Love College Hoops….Beat Cancer Week, a fan driven initiative created to support the fight against cancer.

Love College Hoops….Beat Cancer Week is organized by The Collegiate Licensing Company (CLC), Coaches vs. Cancer®, a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC).

During the week of Feb. 21-28, college basketball fans around the country are encouraged to support cancer awareness by wearing headbands to their respective home basketball games.

“CLC is excited to work with Coaches vs. Cancer and the National Association of Basketball Coaches for the first-ever Love College Hoops….Beat Cancer Week,” said Kit Walsh, CLC’s Senior Vice President of Marketing. “We look forward to participating in theenergy and excitement that are trademarks of college hoops, while also raising awareness and funds for cancer research.”

“College athletics lost a great leader, NCAA President Myles Brand, to cancer in the last year,” said NABC Executive Director Jim Haney. “Anything we might do to heighten awareness, promote research, and raise funds to fight this dreaded disease is worthwhile.”

The official school-specific headband for Love College Hoops….Beat Cancer Week will be made available to retailers by collegiate headwear licensee Top of the World, with a percentage of proceeds being contributed to the American Cancer Society in connection with the Coaches vs. Cancer program.

Colleges and universities across America, as well as several hundred retailers from coast to coast, including Champs Sports, JCPenney, Lids, and, are supporting the initiative by offering the official I Love College Hoops headbands to fans.

Love College Hoops….Beat Cancer Week television spots will run nationally during college basketball telecasts including the Big Ten Network, CBS College Sports, and FOX Sports Net.

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